Group Vision & Ethos
PWSM operates on the conviction that next-generation hardware requires holistic design thinking—uniting systemic intelligence, architectural clarity, and disciplined design engineering. We deliver high-value turnkey technology blueprints and IP licensing to global partners, avoiding superficial design trends in favor of enduring asset value and pure form.
Cyberport Innovation Hub
Located at Hong Kong Cyberport, our international operational center serves as the strategic nexus for global IP management, strategic venture development, and cross-border commercial partnerships. We leverage Hong Kong’s institutional strengths to drive forward-looking R&D and bridge concept design with global commercial markets.
Totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
Turnkey
Production-Ready Algorithmic & Design Blueprints.
Tier-1 Honors
Recognized by prestigious global authorities, including Red Dot and MUSE Platinum awards.
Cyberport HK
Strategic headquarters in Asia’s premier tech hub, bridging deep-tech R&D with global institutional capital.
100% IP
Complete ownership of proprietary AI architectures, mathematical models, and advanced UI/UX assets.
Our Leadership & Core Team
Executive Leadership & Engineering Excellence
PWSM is anchored by a visionary leadership triad bridging high-level strategic governance, global operational scalability, and rigorous design engineering. We turn breakthrough ideas into enduring, asset-grade technology solutions.
DU XINYUE
Founder & Chief Executive Officer (CEO)
A visionary entrepreneur, DU XINYUE steers PWSM’s global corporate trajectory and IP incubation. Fusing commercial foresight with a commitment to “Calm Technology,” he champions an asset-light, high-intellect operational model. His leadership solidifies PWSM as a top-tier powerhouse at the intersection of embodied AI and geometric restraint.
Juicy Zhu
Chief Operating Officer (COO) / VP of Global Operations
A seasoned operations executive, Juicy oversees PWSM’s global organizational strategy, cross-border partnerships, and IP licensing workflows. She specializes in structuring complex commercial agreements and driving seamless alignment between R&D and tier-one partners, ensuring disciplined asset stewardship and high organizational agility.
Kevin Hu
Director of Design Engineering & DFM
Acting as the bridge between conceptual design and mass-market feasibility, Kevin oversees structural engineering and advanced CMF standards. He translates bespoke geometric concepts into rigorous Design for Manufacturing (DFM) blueprints, ensuring every turnkey package achieves flawless manufacturability without diluting its original aesthetic purity.
Emma Richards
Director of Global Product Strategy
Operating at the nexus of deep-tech R&D and global markets, Emma translates complex AI capabilities into market-defining assets. With a rigorous analytical approach, she expertly bridges the gap between pure geometric design and institutional clients, solidifying PWSM’s status as a top-tier venture architect.
Rajiv (Raj) Sharma
Chief Technology Officer (CTO) & Managing Partner
A seasoned technical luminary, Rajiv commands the deep-tech integration processes at PWSM. He seamlessly connects cognitive AI architectures with physical engineering structures. His authoritative leadership ensures our turnkey solutions deliver uncompromising reliability and industry-defining harmony for global key accounts.
Chloe (Ji-hyun) Park
Head of AI Architecture & Cognitive Systems
Chloe orchestrates the “invisible brains” behind PWSM’s innovations. Specializing in advanced machine learning and spatial computing, she dictates the core logic of our embodied systems. Her rigorous coding standards ensure our algorithms operate with absolute mathematical precision, seamlessly bringing the “Calm Technology” philosophy to life.